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Summary and Reviews of Charlatan by Pope Brock

Charlatan by Pope Brock

Charlatan

America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam

by Pope Brock
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  • Critics' Consensus (7):
  • First Published:
  • Feb 5, 2008, 336 pages
  • Paperback:
  • Jan 2009, 336 pages
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About This Book

Book Summary

A marvelous portrait of a boundlessly audacious rogue on the loose in an America that was ripe for the bamboozling.

In 1917, after years of selling worthless patent remedies throughout the Southeast, John R. Brinkley–America’s most brazen young con man–arrived in the tiny town of Milford, Kansas. He set up a medical practice and introduced an outlandish surgical method using goat glands to restore the fading virility of local farmers.

It was all nonsense, of course, but thousands of paying customers quickly turned “Dr.” Brinkley into America’s richest and most famous surgeon. His notoriety captured the attention of the great quackbuster Morris Fishbein, who vowed to put the country’s “most daring and dangerous” charlatan out of business.

Their cat-and-mouse game lasted throughout the 1920s and ’30s, but despite Fishbein’s efforts Brinkley prospered wildly. When he ran for governor of Kansas, he invented campaigning techniques still used in modern politics. Thumbing his nose at American regulators, he built the world’s most powerful radio transmitter just across the Rio Grande to offer sundry cures, and killed or maimed patients by the score, yet his warped genius produced innovations in broadcasting that endure to this day. By introducing country music and blues to the nation, Brinkley also became a seminal force in rock ’n’ roll. In short, he is the most creative criminal this country has ever produced.

Culminating in a decisive courtroom confrontation that pit Brinkley against his nemesis Fishbein, Charlatan is a marvelous portrait of a boundlessly audacious rogue on the loose in an America that was ripe for the bamboozling.

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Reviews

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Alas, the subtitle's promise to explore—or even define—the Age of Flimflam goes unfulfilled. By remaining so fully under the sway of Brinkley's charismatic personality, Brock fails to probe the psychology of Brinkley's patients, thus bypassing the opportunity to generate a larger theory about the persistence of snake oil in an era of scientific progress. Charlatan thus bears a certain similarity to the nostrums peddled by quacks like Brinkley: it does nothing to cure the disease—unremitting gullibility—for which it is prescribed, but it goes down in a nice, quick gulp with an altogether pleasing sensation...continued

Full Review (887 words)

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(Reviewed by Amy Reading).

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Beyond the Book



Quack Medicine

In the nineteenth century, when even mainstream medical therapies included painful bloodletting and leeching, quack* medicine didn't seem quite so quacky.

If you wanted your hair to grow, you could don a Thermocap to send just the right amount of heat to your follicles. If your eyes were weak, you could apply the Neu-Vita Oculizer to massage your muscles and improve your eyesight. If you had a "female complaint"—code for an unwanted pregnancy—you could down a tonic containing pennyroyal. If your problem was onanism, you could submit to a bracing ice water bath each night from a belt that circulated tubes between your legs. If, on the other hand, your problem was blocked sexual energy, you could purchase vibrators ...

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