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Henry Luce and His American Century
by Alan Brinkley
Acclaimed historian Alan Brinkley gives us a sharply realized portrait of Henry Luce, arguably the most important publisher of the twentieth century.
As the founder of Time, Fortune, and Life magazines, Luce changed the way we consume news and the way we understand our world. Born the son of missionaries, Henry Luce spent his childhood in rural China, yet he glimpsed a milieu of power altogether different at Hotchkiss and later at Yale. While working at a Baltimore newspaper, he and Brit Hadden conceived the idea of Time: a "news-magazine" that would condense the week’s events in a format accessible to increasingly busy members of the middle class. They launched it in 1923, and young Luce quickly became a publishing titan. In 1936, after Time's unexpected success—and Hadden’s early death—Luce published the first issue of Life, to which millions soon subscribed.
Brinkley shows how Luce reinvented the magazine industry in just a decade. The appeal of Life seemingly cut across the lines of race, class, and gender. Luce himself wielded influence hitherto unknown among journalists. By the early 1940s, he had come to see his magazines as vehicles to advocate for America's involvement in the escalating international crisis, in the process popularizing the phrase "World War II." In spite of Luce's great success, happiness eluded him. His second marriage—to the glamorous playwright, politician, and diplomat Clare Boothe—was a shambles. Luce spent his later years in isolation, consumed at times with conspiracy theories and peculiar vendettas.
The Publisher tells a great American story of spectacular achievement—yet it never loses sight of the public and private costs at which that achievement came.
"Starred Review. A top-notch biography, and a valuable addition to the history of American media." - Publishers Weekly
"Starred Review. Thoroughly researched and well written, this outstanding biography is mandatory reading for all journalism students and will appeal to all readers of American history." - Library Journal
"Starred Review. A thoroughly researched, nuanced appreciation of a complex, talented and troubled man." - Kirkus Reviews
"This brilliant and absorbing book sets Henry Luce in his true historical context. Brinkley brings Luce vividly back to life, unveils his complex marriages and glittering social circles and shows us how much Luce changed American society. The Publisher recreates the seemingly now-distant moment at which traditional American media were at the peak of their power." - Michael Beschloss, author of Presidential Courage
“In this superb biography Alan Brinkley, a Columbia University historian, has told the curiously depressing story of a brilliant man who got everything wrong, including so many of the things that mattered most to him. Mr Brinkley has an eye for both the telling detail and the broad sweep of Luce’s role as the man who saw the need for a national news magazine and foresaw the American century.”
—The Economist
This information about The Publisher was first featured
in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. Publication information is for the USA, and (unless stated otherwise) represents the first print edition. The reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that they do not properly reflect the range of media opinion now available, send us a message with the mainstream reviews that you would like to see added.
Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
Alan Brinkley is the Allan Nevins Professor of American History at Columbia University. His previous books include Voices of Protest: Huey Long, Father Coughlin, and the Great Depression, which won the National Book Award for History, and The Unfinished Nation: A Concise History of the American People. His essays, articles, and reviews have appeared in The American Historical Review, the Journal of American History, The New York Times Book Review, The New York Review of Books, The Times Literary Supplement, The New Republic, and other publications. He lives in New York City.
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