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The Surprising Secrets of America's Wealthy
by Thomas J. Stanley, William D. Danko, Ph.D.
I am a tightwad. That's one of the main reasons I completed a long questionnaire for a
crispy $1 bill. Why else would I spend two or three hours being personally interviewed by
these authors? They paid me $100, $200, or $250. Oh, they made me another offer -- to
donate in my name the money I earned for my interview to my favorite charity. But I told
them, "I am my favorite charity."
"WEALTHY" DEFINED
Ask the average American to define the term wealthy. Most would give the same
definition found in Webster's. Wealthy to them refers to people who have an abundance of
material possessions.
We define wealthy differently. We do not define wealthy, affluent, or rich in terms of
material possessions. Many people who display a high-consumption lifestyle have little or
no investments, appreciable assets, income-producing assets, common stocks, bonds, private
businesses, oil/gas rights, or timber land. Conversely, those people whom we define as
being wealthy get much more pleasure from owning substantial amounts of appreciable assets
than from displaying a high-consumption lifestyle.
THE NOMINAL DEFINITION OF WEALTHY
One way we determine whether someone is wealthy or not is based on net worth --
"cattle," not "chattel." Net worth is defined as the current value of
one's assets less liabilities (exclude the principle in trust accounts). In this book we
define the threshold level of being wealthy as having a net worth of $1 million or more.
Based on this definition, only 3.5 million (3.5 percent) of the 100 million households in
America are considered wealthy. About 95 percent of millionaires in America have a net
worth of between $1 million and $10 million. Much of the discussion in this book centers
on this segment of the population. Why the focus on this group? Because this level of
wealth can be attained in one generation. It can be attained by many Americans.
HOW WEALTHY SHOULD YOU BE?
Another way of defining whether or not a person, household, or family is wealthy is
based on one's expected level of net worth. A person's income and age are strong
determinants of how much that person should be worth. In other words, the higher one's
income, the higher one's net worth is expected to be (assuming one is working and not
retired). Similarly, the longer one is generating income, the more likely one will
accumulate more and more wealth. So higher-income people who are older should have
accumulated more wealth than lower-income producers who are younger.
For most people in America with annual realized incomes of $50,000 or more and for most
people twenty-five to sixty-five years of age, there is a corresponding expected level of
wealth. Those who are significantly above this level can be considered wealthy in relation
to others in their income/age cohort.
You may ask: How can someone be considered wealthy if, for example, he is worth only
$460,000? After all, he's not a millionaire.
Charles Bobbins is a forty-one-year-old fireman. His wife is a secretary. They have a
combined annual income of $55,000. According to our research findings, Mr. Bobbins should
have a net worth of approximately $225,500. But he is worth much more than others in his
income/age category. Mr. and Mrs. Bobbins have been able to accumulate an above-average
amount of net worth. Thus, they apparently know how to live on a fireman's and secretary's
income and still save and invest a good bit. They likely have a low-consumption lifestyle.
And given this lifestyle, Mr. Bobbins could sustain himself and his family for ten years
without working. Within their income and age categories, the Bobbinses are wealthy.
Copyright © 1996 by Thomas J. Stanley and William D. Danko.
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