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Jacqueline's eyes flitted away for a moment. She nodded, but not at Marlow. Her device was telling her something. "Gotta get back out there," she said. "Talk later."
Alone in the bathroom, Marlow twiddled the twigs in the diffuser on the sink and closed her eyes. Find Ida Stanley, she intuited.
In her mind's eye, California shrank and plummeted away, making Marlow's stomach flip, like she was the falling thing. Her map shifted, streaking past hundreds of her neighbors' symbols in a blur, and brought her down again in Denver. Ida's symbol—the red stiletto that had always depressed Marlow—hovered over the city. There she was, proudly gone, in the state of—Marlow had to zoom out to remind herself what state Denver was in—Colorado. Marlow pictured Ida on a purple-flowered mountain. Sneezing.
The black gem at her wrist nicked her gently. I have a message from production, came the voice in her brain. I should return to an on-camera space. I have now been off camera five minutes. I have lost seventy-eight followers during this off-camera time.
Marlow watched herself blush with guilt in the mirror. It was as if the network knew what she was thinking about just then: what it would be like for her to leave, too.
I have lost eighty-nine followers during this off-camera time, the voice followed up.
Eighty-nine followers was nothing. Marlow averaged an audience of over twelve million. And that was why Ida could run, she thought, and get away with it, whereas she wouldn't. Ida had, what—one, one-point-five million followers? Hardly a fan favorite, especially after she transitioned from the party-girl ensemble to a standard housewife arc. She didn't even have a sponsor. Marlow, by contrast, was the most looked-at woman in the room, presented by a marquee partner: Hysteryl. Her followers—the people who observed every move she made—were spread across the rest of America and various races and age groups. What they had in common was that they were troubled. This was how the network marketed her: as the poster child for troubled, the Constellation star who got what they were going through. The network mined public data, looking for adults whose devices clocked too much crying or eating, for kids whose heartbeats surged to panicked levels during gym class. Meet Marlow, went the ad the network would beam straight to their devices. She knows just how you feel. The sad people, glad to be talked to, would opt right in and start watching her. They would see that she moved through her days with buoyant normalcy, and they would be reminded, every so often, that Hysteryl had made her this way. It was Jacqueline's job to show America what they could buy to keep them happy. It was Marlow's job to show them what to swallow.
She calmed herself at the sink, willed the redness to fade from her cheeks.
I should return to an on-camera space.
Marlow's hair was bent and snarled where she had pulled out the bow. She dug the clasp back in, even tighter this time, and went back out to the party.
CHAPTER THREE
Orla
New York, New York
2015
The red carpet Ingrid sent Orla to was at a terrible club on a terrible block. Bits of trash stuck to the filthy red carpet slapped down at its entrance. A bouncer stood at the doorway, staring straight ahead, as if trying to block out the Container Store directly to his right.
Orla scanned the ground and found her place, a square of sidewalk the size of a cereal box, marked with a laminated printout: ORLA CADDEN, LADY-ISH.COM. She elbowed her way in next to an anxious waif who wore a gown that plunged to her belly button. She was dressed, Orla knew, like she was hoping to be invited inside later. A chubby Hispanic guy in horn-rimmed glasses held his phone up to the waif, filming her as she said: "We're here at the launch of Hilaria Dahl's dog sweater line, and all the hottest celebrity animal lovers have tuned out for the occasion."
Excerpted from Followers by Megan Angelo. Copyright © 2020 by Megan Angelo. Excerpted by permission of Graydon House. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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