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The Hostile Takeover of Childhood
by Susan LinnThis article relates to Consuming Kids
Is government regulation
such a tall order? I don't think so.
Firstly it's only in the past couple of
decades that companies in the USA have been
given such free reign to market to children
in the USA - before this there were far
tighter controls. Secondly, other
countries manage it, so why not the USA?
For example, Sweden, Norway and Finland ban
marketing to children under 12, Greece
prohibits ads for toys between 7am and 10pm,
New Zealand bans junk-food marketing to
children, and the province of Quebec in
Canada bans all advertising to children
under age 13.
Obviously parents have a role to play in
controlling their children's exposure to
advertising - but putting the entire onus on
parents is equivalent to expecting a
children's sandcastle to stand up to the
inevitability of the waves. Some of us
are better equipped than others to build
strong fortresses to protect our children -
but none of us can keep the tide out
entirely.
Consuming Kids ends with a very comprehensive appendix detailing the
large number of groups working to limit
consumerism to children, including the group
that Linn helped found - The Coalition to
'Stop Commercial Exploitation of Children' -
www.commmercialexploitation.org.
This article relates to Consuming Kids. It first ran in the August 3, 2005 issue of BookBrowse Recommends.
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