Feb 24 2025
Sales of mass market paperbacks have steadily declined in recent years, to the point where they accounted for only about 3% of units sold at retailers that report to Circana BookScan in 2024. The format will take another big blow at the end of 2025, when Readerlink will stop distributing mass market paperbacks to its accounts. Readerlink’s customers, which include Walmart, Kroger, Hudson News, and other mass merchandisers, account for as much as 60–70% of mass market paperback sales in the U.S.
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