(1/18/2009)
I thoroughly enjoyed this book. With a myriad of examples drawn from all walks of life (the quarterack, the credit counselor, the guy protecting a submarine), author Lehrer challenges our common belief that the best decisions are made devoid of emotion. The author, through real examples applied to extensive scientific research and studies, challenges that notion. By example after example, he counters the belief we can make decisions without our emotions, which he defines in terms of specific portions of the brain and their functions. Again, by example, he cautions that while some of our brain functions, which are tied to our emotions, are our best friends in decision-making, other functions of the brain betray us, leading us to disastrous decisions and judgments. I found his examples relating to why we continuously spend more than we have, individually and collectively, fascinating. Who knew that the human brain played a role in the "sub-prime mortgage crisis!"
This is a book to linger over and ponder. The author has rendered what could have been just "cold" science into an intriguing journey through the human mind and its direct role in all human decisions, good and bad.