The Tipping Point by Malcolm Gladwell explains how different epidemics happen such as sicknesses, fashion trends, crime, rumors, and smoking. Gladwell also explains all the different things that go into making an epidemic happen such as word of mouth, context, and stickiness. Gladwell says, “In a world dominated by isolation and immunity, understanding these principles of word of mouth is more important than ever.”

Pros of The Tipping Point are that it is very well thought out and Gladwell explains epidemics in a very concise and entertaining way. He has compelling evidence to back up every one of his arguments. It is hard not to believe what he is saying. He also makes it easy to see how you can apply the concepts of epidemics into your personal and professional life.

The only con that I can think of for The Tipping Point is that it doesn’t address the role of the internet in epidemics. There is a page or two about it in the afterword but it’s not extremely helpful or insightful.

I think The Tipping Point is a must read for anyone who wants to make a lasting change in the world! It is great for any kind of leader, including parents. I would recommend it to anyone. It’s well worth your time.