(11/9/2012)
An engaging book where a woman, whose family has fallen apart because of her husband's attempted fling, finds herself working for a Public Relations firm and, through her personal honesty and candor, becomes an expert in crisis management for corporate accounts. The main theme of the book, and the title, revolves around the concept that if a company or an individual simply admits their wrongdoings there is a good chance they will be pardoned. The tactic is difficult for many of her clients to accept. Their first reaction is to bluff and stonewall and refuse to admit any responsibility for what has gone wrong. But the main character's sincere and calm advise, to admit mistakes and ask for forgiveness, convinces them to give it a try and it works. The theme of the book is clear but in most instances the characters glide through crisis and catastrophe without suffering appropriate consequences.