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Jonah Berger is a marketing professor at the School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine's "Year in Ideas".
Jonah Berger 's website
This bio was last updated on 03/25/2020. In a perfect world, we would like to keep all of BookBrowse's biographies up to date, but with many thousands of lives to keep track of it's simply impossible to do. So, if the date of this bio is not recent, you may wish to do an internet search for a more current source, such as the author's website or social media presence. If you are the author or publisher and would like us to update this biography, send the complete text and we will replace the old with the new.
Robert P. Crease is a professor in the Department of Philosophy at Stony Brook University, New York, and former chairman of the department. He is the write or edito of several books on science, including The Quantum Moment ... (more)
If you enjoyed:
The Catalyst
Try:
The Workshop and the World
by Robert P. Crease
Malcolm Gladwell is the author of five New York Times bestsellers — The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company ... (more)
If you enjoyed:
The Catalyst
Try:
The Tipping Point
by Malcolm Gladwell
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